How to Create Buying Moments: Give People a Reason to Buy All Year

<p>“You’re never gonna make a big impact on Black Friday.” </p><p>Should you worry if frequent promotions will hurt your brand equity? </p><p>Sean Frank (CEO, Ridge), Matt Bertulli (CEO, Pela Case and Lomi), and Mike Beckham (CEO, Simple Modern) break down how Ridge manufactures demand instead of waiting for it. A slow summer becomes an 8-figure-plus sales season, anchored by a Lamborghini sweepstakes with Tony Hawk. </p><p>Sean walks through how the campaign evolved from a $100K MVP into a five year, celebrity backed giveaway with a grand prize built in. He explains why a 45-day window beats trying to own a single day like Black Friday. The hosts continue to cover why a wider product catalog creates more natural sales peaks throughout the year. </p><p>Powered By </p><p>Aftersell </p><p><a href="https://9ops.co/aftersell-operators" target="_blank" rel="ugc noopener noreferrer">https://9ops.co/aftersell-operators</a> </p><p>Richpanel </p><p><a href="https://9ops.co/richpanel" target="_blank" rel="ugc noopener noreferrer">https://9ops.co/richpanel</a> </p><p>Fulfil </p><p><a href="https://9ops.co/fulfil" target="_blank" rel="ugc noopener noreferrer">https://9ops.co/fulfil</a> </p><p>Northbeam </p><p><a href="https://www.northbeam.io/" target="_blank" rel="ugc noopener noreferrer">https://www.northbeam.io/</a> </p><p>Saras Analytics <a href="https://9ops.co/saras"><u>https://9ops.co/saras</u></a> </p><p>Postscript </p><p><a href="https://9ops.co/postscript" target="_blank" rel="ugc noopener noreferrer">https://9ops.co/postscript</a> </p><p>Operators Portal </p><p><a href="https://portal.9operators.com/dashboard" target="_blank" rel="ugc noopener noreferrer">https://portal.9operators.com/dashboard</a> </p><p>Operators Newsletter </p><p><a href="https://9operators.com/" target="_blank" rel="ugc noopener noreferrer">https://9operators.com/</a> </p>