#175 – Apple Store Architect: Why Most Companies Confuse Different With Better: Ron Johnson

New on the Outthinkers Podcast, supported by LHH, host Kaihan Krippendorff speaks with Ron Johnson - the retail visionary behind the Apple Store and Target's design revolution about what it really takes to permanently change the trajectory of a business, not just improve it. During the conversation they unpack why being different isn't enough and why the only winning strategy is one that makes you preferred, how Ron identified unmet needs that customers couldn't even articulate, and th...