SPECIAL: Fast Growing MSPs Do Just TWO Things Differently

What’s the difference between MSPs that are standing still right now and those that are rocketing ahead? It’s a special episode today because there’s only three months left of 2026, and I’ve actually got one of my colleagues as a special guest. He’s spent 10 years talking to MSPs about how to grow their business, and he’s going to share all of his brain with you right now.

Welcome to Episode 359 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.

Fast Growing MSPs Do Just TWO Things Differently

Featured guest: Ben Smith has been part of the MSP Marketing Edge journey from Day 1, he helps MSPs build simple, repeatable marketing systems that compound over time, generating consistent leads instead of chasing the latest trend.

Having spent over 15 years consulting with business owners he brings practical, real-world experience rather than marketing theory.

Away from work, you’ll usually find him outdoors with his family or working on his latest renovation project.

Hello, my name’s Ben Smith. I work with Paul at the MSP Marketing Edge.

And how has it taken so long to get you on the podcast? We’ve been doing this podcast, what, seven years or something like that?

Good question.

I know, it is a good question. And you and I have actually worked together a very long time, way longer than actually the MSP Marketing Edge has been around. We’ll explore that in a second. But it’s good to have you here today, Ben, because you talk to MSPs all day, every day, and you hear the good, the bad, sometimes you hear the ugly because your job of course is to help people with their growth, with their marketing. And that means you’ve got quite a unique insight into what’s happening with MSPs around the world right now. So do you want to just start by telling us a little bit about you and your background and how we came to work together and what exactly you do for us here in the MSP Marketing Edge?

Absolutely. So we’ve worked together for is it 15 years now, Paul?

Yeah, scary, isn’t it? You had hair when we started. You didn’t really. For those watching on YouTube, Ben has no hair whatsoever.