Full Guide: Setting Up Emails That Create MSP Clients

A simple automated email sequence is one of the highest return marketing assets that your MSP can build… here’s how to get started. Also this week, how to get your whole team involved in marketing, and how to arrange a party for 3,000 MSPs.

Welcome to Episode 358 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.

The one email sequence every MSP should have running

Most MSPs never use this, which even though it’s an oldie, is still completely valid in 2026. It’s an automated email sequence which warms up a prospect who has joined your CRM. And the beauty of it is that you set it up once and then you forget about it and it’s going to work for you for years and years to come. There are still far too many MSPs who connect with someone on LinkedIn or hand over a business card at a networking event or someone comes and downloads something from their website and that’s it. That person kind of disappears, maybe the MSP remembers them maybe they don’t, and actually they’re never contacted again.

Today, I want to fix that because a simple automated email sequence is one of the highest return marketing assets that your MSP can build. And as I say, once it’s set up, you don’t really have to do anything. Let’s talk about the one email sequence every MSP should have running. So we should start with looking at how people end up on your list in the first place and how if you don’t have a list, you should have a list.

Most MSPs underestimate the opportunity that having an email list presents.

So of course, LinkedIn connections are a massive source of leads because when you connect with a business owner or manager on LinkedIn, then not only do you have a connection on that platform, but you have the ability to then go and harvest other information about them. I’m a big fan of taking your connections on LinkedIn, finding their email address. There’s a number of different ways you can do that… you can either get it off LinkedIn or you can use a plugin like Lusher or something like that, or you can just go and Google it. There are only about seven or eight types of email address, paul@, paul.green@, pgreen@, p.green@, you get the idea, you go and brute force Google search those in speech marks and you will find that email address eventually.

So all those LinkedIn connections, you can go and find their email address and not enough MSPs are gathering email addresses and adding them into a CRM. Are you using a CRM? Do you have a basic one