Ep. 66 | Lena Grotticelli (TAG24 News): The Future of Publisher Monetization, AI & Affiliate Marketing

Send us Fan Mail In this episode of the Performance Marketing Spotlight, Marshall Nyman sits down with Lena Grotticelli, VP of Partnerships at TAG24 News, to discuss the changing relationship between publishers, brands, and affiliate marketing. Lena shares her unconventional path from musical theater and cruise ships to publishing and performance marketing, and how she helped build TAG24's U.S. partnership and e-commerce operation. She explains how TAG24 approaches native content, brand partn...