How Creative Fatigue Kills Ad Performance

Most marketers treat ad creative as a static asset, but data shows that visual fatigue degrades performance within days, not months. In this episode, Lucas and Luna dissect how the S&P 500 tech sector has shifted toward dynamic creative optimization to combat rising customer acquisition costs. They explore why your best-performing ad is actually your biggest liability after two weeks and offer a concrete framework for refreshing visuals without losing audience trust.

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