479. Chris Answers Reddit: How Much to Spend, When to Go In-House, and Why ChatGPT Ghosts Your Firm

How much should you actually spend to acquire PI cases? Is bringing SEO in-house smarter than paying an agency?

Chris Dreyer, CEO of Rankings.io, went to Reddit to find the questions law firm owners keep asking—and he answered them without a script.In this solo episode, Chris weighs in on digital spend, SEO, agency selection, and generating leads when you lack the capital to compete aggressively online. He also explains the numbers behind his $30K Google Ads minimum, and gets into why a ChatGPT recommends a newer competitor while ignoring an established firm.

You'll learn:

What it actually takes to build an in-house SEO team capable of competing in personal injury.

The signals Chris uses to evaluate SEO and Google Ads agencies before trusting them with a competitive market.

Where early stage PI firms can look for cases while preserving capital and waiting for SEO to gain traction.

How reviews, PR, case results, and online visibility can influence whether ChatGPT discovers your law firm.

Head over to Rankings.io and see for yourself how we can help take your business to the next level. 

Like what you hear? Hit Subscribe! We do this every week.

If you want to keep learning from the best voices in PI, join us at PIMCON 2026. Buy your tickets now!

Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io

Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok