Upselling and Cross-Selling Your Current Customers

<p>Most pest control companies close one sale and move on to chasing the next lead. Meanwhile, the customer they just served is five to seven times cheaper to sell to again than a stranger.</p><p>In this episode, Adam, Elisabeth, and Chad break down the math behind revenue per customer and show you exactly how to grow it.</p><p>Three key takeaways:</p><ol><li>Your existing customers convert at 60-70% on a second offer, compared to 5-20% for new prospects. Most operators never make the ask.</li><li>Timing is everything. Pushing add-ons at sign-up converts at 5-8%. Offering them four weeks in, after the customer has seen results, converts at 25-40%.</li><li>Three services, one system. Mosquito programs, termite monitoring, and wildlife exclusion are the highest-margin cross-sells, and a simple tech recommendation at the right moment is all it takes.</li></ol><p>You will also hear the "Service Stack" framework for packaging your services into tiers that move customers up, the CRM triggers that automate upsell timing, and why a $500-per-year customer should be an $900-per-year customer with no extra marketing spend.</p><p>Hosts: Adam Bennett, Elisabeth Pallante, and Chad Treadway from Cube Creative Design.</p><p>Get your free pest control marketing audit at marketingthatactuallyworks.ai</p><p>Score your website at thecubescore.com</p>