Episode 273: "Advertising is the Horse and Buggies of Podcasting"

Podcasting 2.0 October 2nd 2026 Episode 273 - "Advertising is The Horse and Buggies of Podcasting"

One topic only today - Big changes coming to podcast discovery!

05 - 🤖 PODCAST ROBOT — ADAM'S MCP SERVER FOR THE INDEX

Discovery

New Tag adoption

podroll trailer peson location etc

AEO - Ask Engine Optimization

AI Assistants - Robots - Muse

podcastindexrobot.com — Podcast Robot, part of Podcast Index

<b>What it says it is:</b> "Podcast Robot is a plug-in for AI assistants like Claude, ChatGPT or your own agent. Once connected, your assistant can <b>see every podcast in the world through Podcast Index</b>&hellip; plus the live signals that say when something new drops or a show goes live. <b>No account, no key, nothing to install.</b> Your podcast app stays your podcast app: Podcast Robot hands you links that open right in it."

<b>The asks it handles:</b> "What's new in my shows?" &middot; "Find the part where they talk about X" (transcript search, link to the moment) &middot; "Who was that guest? Where else is she?" (podcast:person) &middot; "Surprise me" / what other podcasters recommend (podroll) &middot; "What's made in Austin?" (<b>18,000 shows carry location</b>) &middot; "How do I support this show?" (funding / Value4Value).

<b>Let it keep watch:</b> "Tell me when [show] goes live" &middot; "Watch for any episode where [person] is a guest" &mdash; it tells the assistant to check only what changed, so one check costs one or two calls. The page is honest: hosted assistants schedule hourly at best (ChatGPT, Claude Routines, <b>Dots</b>); a true every-15-minutes needs your own agent, <b>such as Muse</b>.