Kai Cenat on Quitting Streaming at His Peak to Start a Fashion Brand

In his first interview since stepping away from his streaming empire for most of the last year to create the fashion label Vivet, Kai Cenat sat down with Joe and Jon to discuss the challenges of starting a new venture from scratch, hanging out with celebrities like Lebron James and Nicki Minaj, his fear of being boxed in creatively by fame at such a young age and the liberty afforded by that same success.

Kai's first Vivet collection will have its runway debut on Sep. 12.