Serving Expectations: A Nike Logo Lesson for Cooks

🎙️ EP197 — How restaurants set expectations and why cooks who get the setup wrong can make people dislike a taste they'd otherwise love.

🎧 In This Episode:

🍽️ Restaurants Are Serving Expectations Before the Food Arrives

🎭 Fine Dining is Theater, Whether You Like It or Not

🍹 The Patxaran Story: How the Wrong Description Kills a Taste

🏺 Raising the Price Doubled the Orders

👟 The Nike Example for Cooks

🌮 Pujol vs the Street Taco: When the Brand Costs More Than the Food

📸 When a Restaurant Is Built for Instagram and Falls Apart on the Plate

⚖️ The Line Between Staying Humble and Underselling Yourself

🪞 Look Behind the Veil: When the Story Outgrows the Food

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