Student Voices of The Relevance Report 2025: Sports

As the 2025 Relevance Report continues its rollout, this episode highlights student perspectives on one of the year’s biggest themes: how sports reflect the massive transformations reshaping PR, from AI and biomechanics to fan engagement, cultural crossovers, and Gen Z expectations of value, transparency, and experience.

Fred Cook sits down with three student contributors whose essays capture how technology, culture, and communications are redefining the relationship between athletes, fans, and brands.