Ep 297 - From Longevity to Virality: Inside Dilu Kulathungam’s Hospo Journey

In this episode, host Renee sits down with Dilu Kulathungam, co-owner and creative behind Joy Cupcakes, Lulu & Me Cheesecakes and Chrystalla’s.

Dilu reflects on her journey through hospitality, including the 15 years of success behind Joy Cupcakes and the rise of Lulu & Me Cheesecakes. Built around a pay-by-weight Basque cheesecake offering, the Collingwood space struck a chord quickly, gaining momentum online by doing something familiar in a quietly different way.

The conversation also touches on Chrystalla’s, their newest restaurant, a concept shaped by comfort food and shared memory, and what it takes to build hospitality businesses that last.

All three businesses are co-owned by twin pastry chefs Dilu and Jini, alongside Michael Diamandis, who supported the sisters from the outset in pursuing their passion for food.

Guest info:

lulu-me-cheesecakes / @luluandme_cheesekcakes

@chrystallas_kitchen

joycupcakes / @joycupcakes

Connect with POH:

principleofhospitality.com / @principle_of_hospitality

For Brand Strategy, Design & Creative Support:

principledesign.com.au / @principledesign