GoFundMe's Problem Wasn't the Product

GoFundMe had a strange problem. About a quarter of people created fundraisers and then never shared them. Better share buttons didn't fix it. That's because the problem wasn't the product. It was human. Asking for help is really, really hard. CEO Tim Cadogan explains how GoFundMe rebuilt around that truth, and why the fix generated more than double the help they expected.

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Chapters:

00:00 – Intro 00:35 – GoFundMe's strange problem

02:10 – A quarter of fundraisers never get shared

03:10 – How GoFundMe spotted the gap

04:30 – Why better share buttons didn't work

05:15 – The four reasons people weren't sharing

07:00 – When the product isn't enough

08:30 – Fixing the sticking points, starting with titles