Going Round in Cash Flow Cycles: How Long Until the Money Comes Back? #133

Most business owners only track the time between issuing an invoice and getting paid, and wonder why cash still feels tight. In this episode, Claire Hancott breaks down the customer journey cash cycle: the full picture of how long money is actually out of your business before it comes back in. If you're spending on marketing, taking on new work, or thinking about scaling up, this episode shows you exactly what you need to know before you commit more cash.

Key topics covered:

Why invoice-to-cash (your DSO) is only one small part of the real cash flow picture

The four stages of the customer journey cash cycle, from lead generation to cash in the bank

How to calculate your own cash cycle in days, and why that number matters more as you grow

Why slow invoicing is one of the easiest and most costly gaps to fix in any business

How to use your cash cycle number to work out exactly how much spare cash you need before ramping up marketing spend

Why this calculation becomes essential when raising funding or approaching investors

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