$7,000, Six LinkedIn Posts, One New PT Hire

$7,000, Six LinkedIn Posts, One New PT Hire

PT Breakfast Club | Jimmy McKay, Dave Kittle & Tony Maritato

Finding and hiring great physical therapists is one of the biggest challenges facing clinic owners.

Dave Kittle decided to experiment.

Rather than relying solely on job boards and traditional recruiting, Dave took six of his best-performing organic LinkedIn posts and invested approximately $6,000–$7,000 to get them in front of more physical therapists.

A candidate saw two of those posts, visited his website, applied, interviewed, and accepted a full-time position.

The result sparked a bigger conversation.

What if physical therapy recruiting isn't just a staffing problem?

What if it's also a communication problem?

What's Inside This EpisodeThe Real Cost of Recruiting

Dave explains his LinkedIn advertising experiment, why he considered the expense comparable to other recruiting costs, and how he learned which posts his newest hire had encountered.

What Makes a Great Physical Therapist?