Public Relations Stories and Strategies

← Public Relations Stories and Strategies7 jul · 22 min

Why the Future of IABC May Be Less Stage and More Circle

Why the Future of IABC May Be Less Stage and More Circle7 jul22 min

What happens when a conference has no keynote, no formal agenda, and no single expert at the front of the room? The new IABC International Chair calls this an “unconference” model. And it’s one glimpse of how professional associations can evolve: by creating space for communicators to learn directly from one another. Also in this episode – why community, credibility, and connection matter more than ever in a profession being reshaped by AI, shrinking budgets, and rising expectati...