A “Jolly” Rebranding Case Study

What do you do when the name that built your reputation suddenly makes you look stuck in the past? Jolly SEO was a company founded on solid SEO strategies and infrastructure. But “S E O?” Ugh that’s soooo 2021. So cofounder Greg Heilers had a dilemma. Suddenly he had a name that kinda conveyed old thinking. In this episode he explains the surprisingly complicated journey from Jolly SEO to a brand built for an AI-driven search world. Greg also explains why “SEO” began sending...