The Hum That Cost Me A Refrigerator

Reinvent: Don’t Under-React to the Hum in Your Business Jess Sato opens the third Business at a Crossroads episode by urging listeners to take the five-question Crossroads Diagnostic, then uses her refrigerator failing after months of ignored warning signs as a metaphor for low-grade business issues that escalate when unattended. She emphasizes that in the “reinvent” phase founders shouldn’t under-react, and she acknowledges the guilt, shame, and external factors that can accelerate pro...