Agent Series 52: The Referral System That Works

What if the best referral system for your real estate business had nothing to do with asking for referrals?

James Dwiggins and Keith Robinson sit down with Greg Roeder, Founder and Principal Broker of Selling Fort Collins with LIV Sotheby's International Realty to unpack the system that helped him grow from $15 million in solo sales volume in 2023 to $40 million in 2025. Greg shares how client events, niche content, genuine relationships, and consistent follow-up turned his existing network into a powerful source of repeat and referral business. The best part? His strategy starts with something most agents overlook: doing more of what actually brings you joy.

Follow this link to reserve a copy of Greg's book 'Getting to a Million':

https://getting-to-a-million.kit.com/book-launch

Connect with Greg on LinkedIn - Facebook.

Learn more about Selling Fort Collins on Facebook - Instagram and online at sellingfortcollins.com.

The industry is evolving. The question is: will your business evolve with it?

Join us at Zillow Unlock 2026 and be part of the conversation shaping what comes next.

Register today at unlockconference.com and use code REIU20 for 20% off your ticket*.

*Code can be used on all full priced passes leading up to the event and cannot be combined with any other discounts.

Subscribe to Real Estate Insiders Unfiltered on YouTube!

https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1