Real Estate Is Losing Its Soul

Real estate has spent years talking about transactions, market share, disruption, technology, and growth. But somewhere along the way, did the industry lose sight of the people at the center of it?

James Dwiggins and Keith Robinson sit down with philosopher, speaker, and longtime real estate industry veteran Matthew Ferrara for a wide-ranging conversation about why he believes real estate is at risk of losing its soul. Matthew explains why professionals want more than a full wallet, they want a full heart and a sense that the work they do actually matters.

They explore how division and tribalism are reshaping the industry, why leaders should be hard on problems but soft on people, and what it would take to rehumanize real estate. The conversation also tackles some of the industry's biggest debates, including consumer data, private listings, real estate portals, transparency, and whether disruption has become more important than collaboration. Ultimately, Matthew argues that the path forward starts by returning to the human equation and focusing on the people already within your sphere of influence.

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