Scaling a $250M NYC Real Estate Team w/ Ashley Reidy Quinn

A $250M NYC broker admits her team has no CRM, and explains why psychology closes deals instead.

Ashley Reidy Quinn is a partner at Asset Advisory Team in New York City, where she and her business partner Nick Montalbano have closed over a quarter billion dollars across Manhattan, Brooklyn, and the Hamptons. She started in the industry at 22 with a psychology degree and no real estate background, won her firm's Deal of the Year in her first year, and has spent the twelve years since building a six person team from scratch.

In this episode, Ashley talks with Jack about what actually scales a real estate business, and it is not always what you would expect. She admits her team still doesn't run on a CRM, and explains why she considers that her biggest operational weak spot even as the business keeps growing. She also breaks down how a psychology degree shapes the way she manages clients and teammates, why the word no has become one of her most useful business tools, and how her team is using AI in ways that help and in ways that work against them with clients.

This conversation is for any investor or agent trying to figure out whether systems or relationships are what actually scales a business. Ashley makes the case that in a people-first industry, the relationships come first, and the systems catch up later.

Key topics:

Scaling a real estate team without a CRM, and why that's a problem she's fixingHow a psychology degree shapes client and team managementThe operational differences between Manhattan, Brooklyn, and the HamptonsHiring lessons from her team's first hire to her most recent oneWhy silence, not rejection, kills a real estate dealWhere AI is helping her team, and where it's working against them

About Ashley Reidy Quinn:

Ashley is a partner at Asset Advisory Team, closing over a quarter billion dollars across Manhattan, Brooklyn, and the Hamptons alongside business partner Nick Montalbano.

Links:

🔗 Build systems for your investing business: https://realdealcrew.com

Find Ashley on Instagram: @ashreidy

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