Red Thread Toolbox with Jenna Redfield

← Red Thread Toolbox with Jenna Redfield30 sep 2025 · 33 min

Time Management for Multi-Passionate Entrepreneurs: How to Plan Your Week and Stick to It

Time Management for Multi-Passionate Entrepreneurs: How to Plan Your Week and Stick to It30 sep 202533 min

The Optimization Toolbox by Jenna Redfield is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Why I Brought Erica On the Podcast

Here’s the truth: my hardest struggle as an entrepreneur isn’t ideas (I’ve got plenty). It’s time management—deciding what actually matters today, tracking how long things take, and sticking with it when my brain wants to do anything else.

Most ADHD entrepreneurs I know feel the same. Big visions, tons of passions—but structuring time? That’s where everything unravels.

So when I met time management coach Erica Dirkes at a networking event, I knew instantly: she had to come on the podcast. Because this is the conversation we’re all craving.

Why Time Management Feels Impossible

Erica summed it up perfectly: you can do anything, but not everything. The challenge isn’t laziness—it’s how our brains work:

* Time blindness: no sense of how long tasks actually take

* Resistance: procrastinating until the task feels scarier than it is

* Dopamine chasing: scrolling instead of focusing

* Overwhelm: trying to juggle big dreams and small fires

Erica’s ADHD-Friendly Framework