
← Red Thread Toolbox with Jenna Redfield30 Sept 2025 · 33 min
Time Management for Multi-Passionate Entrepreneurs: How to Plan Your Week and Stick to It
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Why I Brought Erica On the Podcast
Here’s the truth: my hardest struggle as an entrepreneur isn’t ideas (I’ve got plenty). It’s time management—deciding what actually matters today, tracking how long things take, and sticking with it when my brain wants to do anything else.
Most ADHD entrepreneurs I know feel the same. Big visions, tons of passions—but structuring time? That’s where everything unravels.
So when I met time management coach Erica Dirkes at a networking event, I knew instantly: she had to come on the podcast. Because this is the conversation we’re all craving.
Why Time Management Feels Impossible
Erica summed it up perfectly: you can do anything, but not everything. The challenge isn’t laziness—it’s how our brains work:
* Time blindness: no sense of how long tasks actually take
* Resistance: procrastinating until the task feels scarier than it is
* Dopamine chasing: scrolling instead of focusing
* Overwhelm: trying to juggle big dreams and small fires
Erica’s ADHD-Friendly Framework