
← Remodelers On The Rise6 aug · 1 u 11 min
Building Something Bigger Than Remodeling
<p>Great remodeling companies aren't built by accident. They're built through intentional leadership, clear values, and a commitment to serving both your team and your clients.</p><p></p><p>This week, Kyle sits down with Jimmy Moore of Petra Custom Builders, a longtime Builder Funnel client, to talk about the principles that have shaped his company from day one. They discuss creating a culture people want to be part of, why servant leadership matters, building core values that actually guide decisions, and how investing in marketing has given Jimmy's team the freedom to be more selective about the projects they take on.</p><p></p><p>If you're trying to build a company that lasts, this conversation is full of practical ideas that go far beyond remodeling.</p><p></p><p>Jimmy's experience is also a great example of what can happen when remodelers treat marketing as a long term investment and partner with a team like Builder Funnel.</p><hr /><p>Today's episode is sponsored by Builder Funnel! <a rel="noopener noreferrer nofollow" href="https://www.builderfunnel.com/rotr" target="_blank">Click here</a> to learn more about how Builder Funnel helps remodelers and home builders grow through strategic digital marketing.</p><hr /><p>Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit <a rel="noopener noreferrer nofollow" href="http://Remodelersontherise.com" target="_blank">Remodelersontherise.com</a> today and take your remodeling business to new heights!</p><hr /><p>Key Takeaways </p><p></p><ul><li>Jimmy Moore's transition from remodeler to builder</li><li>The importance of core values and culture</li><li>The role of intentionality and discipline in leadership</li><li>Strategic marketing and lead generation with BuilderFunnel</li><li>The impact of consistent branding and content marketing</li><li>Building a team that reflects company values</li><li>The significance of pipeline management and ROI measurement</li><li>The biblical inspiration behind Petra's name and mission</li></ul><hr /><p>Chapters</p><p></p><p>00:00 Introduction and Jimmy Moore's background</p><p>02:02 Jimmy's perspective on intentionality and discipline</p><p>04:05 The story behind Petra's name and mission</p><p>07:03 Leadership as service and building company culture</p><p>11:58 Jimmy's journey from a young remodeler to a business owner</p><p>17:02 The fulfillment found in impactful work</p><p>23:00 The evolution of Petra and it