An update of service-dominant logic (Vargo & Wieland, 2026) | FT50 JAMS

<p>English Podcast Starts at 00:00:00</p><p>Bengali Podcast Starts at 01:04:55</p><p>Hindi Podcast Starts at 01:22:04</p><p>Danish Podcast Starts at 01:40:43</p><p><br></p><p><strong>Reference</strong></p><p>Vargo, S.L., Wieland, H. An update of service-dominant logic: Extending the systems turn. J. of the Acad. Mark. Sci. (2026). <strong>https://doi.org/10.1007/s11747-026-01159-z</strong></p><p>Vargo, S.L., Lusch, R.F. Institutions and axioms: an extension and update of service-dominant logic. J. of the Acad. Mark. Sci. 44, 5–23 (2016). https://doi.org/10.1007/s11747-015-0456-3</p><p>Vargo, S.L., Lusch, R.F. Service-dominant logic: continuing the evolution. J. of the Acad. Mark. Sci. 36, 1–10 (2008). https://doi.org/10.1007/s11747-007-0069-6</p><p>‌</p><p>Correspondence with<strong> Professor Stephen Vargo</strong></p><p><strong>https://mayukhpsm.github.io/profvargocorrespondence.pdf</strong></p><p>‌Youtube Channel</p><p>⁠https://www.youtube.com/@weekendresearcher⁠</p><p>Podcast Website</p><p>https://mayukhmukhopadhyay.com/reviseandresubmit</p><p><br></p><p>🎙️ <strong>Welcome to Revise and Resubmit</strong>, where great research meets the stories behind the ideas that shape our world!</p><p>✨ Imagine publishing a paper that changes how an entire discipline thinks. Then imagine returning, years later, to question, refine, and extend that very idea. In academia, intellectual courage is often as remarkable as intellectual discovery.</p><p>📚 On 24 January 2026, our Weekend Classics episode revisited the seminal 2004 <em>Journal of Marketing</em> paper on Service-Dominant Logic by Stephen Vargo and the late Robert E. Lusch, who sadly passed away on 23 February 2017.</p><p>Then came a delightful surprise. A few days ago, we were privileged to receive an email from Professor Stephen Vargo himself, who had stumbled upon our January episode. Not only had he enjoyed it, but he generously offered to share three major updates to Service-Dominant Logic, published in the prestigious <em>Journal of the Academy of Marketing Science</em>, or JAMS. These include the 2008 and 2016 contributions by Vargo and Lusch, and the 2026 paper by Vargo and Wieland. All three are linked in our show notes.</p><p>🌟 Today, we turn our attention to the latest chapter in this intellectual journey: <strong>“An Update of Service-Dominant Logic: Extending the Systems Turn,”</strong> by Stephen L. Vargo and Heiko Wieland, published online on 5 June 2026 by Springer Nature.</p><p>JAMS is a pr