#094: What a Customer Is Actually Worth to Your Store (It's Not What the Receipt Says) with Tim Shea

Cathy Donovan Wagner sits down with Tim Shea, founder and CEO of Latticework Insights, to explore the question that changes everything: "What is my customer really worth?"

That customer who spent $45 today could actually be worth $540+ over time if you understand the data. But most store owners never see it coming and it's costing them money.

Tim brings 25+ years of Fortune 500 analytics (NBA, Pepsi, Sweetgreen, Reddit) into the hands of independent retailers. In this conversation, Cathy and Tim reveal why the 80/20 rule dominates retail, how to find your "super thumbs," and the framework that unlocks the next stage of your growth.

Guest: Tim Shea Founder & CEO, Latticework Insights

25+ years of data science and analytics experience

Co-founded 3 companies, raised millions

Worked with major brands: NBA, Pepsi, Sweetgreen, Reddit

Website: LatticeworkInsights.com

LinkedIn: Tim Shea (Latticework Insights)

What You'll Learn in This Episode

[08:31] Lifetime Value (LTV) vs. Lifetime Revenue (LTR) and why the difference changes your strategy

[09:45] LTV/CAC ratio: the metric that tells you how aggressive you should be with acquisition spending