Building a Breakout Consumer Brand: Gyve Safavi, Co-Founder & CEO of SURI, on Product, Margins and Scaling

How do you build a consumer product that people genuinely love, while still making the economics work? In this episode of Riding Unicorns, James sits down with Gyve Safavi, Co-Founder & CEO of SURI, the award-winning electric toothbrush company combining design, performance and sustainability. Before founding SURI, Gyve spent eight years at Procter & Gamble, ultimately leading brand management for the £500m Gillette Female Shave Care business across EMEA. He later worked at AKQA and W...