EP192 - Count the Cost. Finish the Mission. - Marine Veteran Jon Sheldon

What does it take to keep moving when everything inside you wants to quit?

This week I sit down with Jon Sheldon, Marine Corps veteran, leadership coach, and founder of BelleauWood Coaching. Although Jon doesn't coach ultrarunners, the principles he teaches apply directly to running, business, leadership, and life.

We dive into the mental side of performance:

Why you have to count the cost before chasing big goals.

How to build resilience before adversity arrives.

The difference between motivation and discipline.

Creating decision filters for high-pressure situations.

Why elite performers simplify their thinking when things get hard.

Lessons from military leadership that translate directly to ultrarunning.

Whether you're training for your first marathon, your first 100 miler, or simply trying to become more disciplined in everyday life, this conversation is packed with practical wisdom.

Episode Highlights

The hidden cost behind every meaningful goal