How to Measure the effectiveness of Sales Training Programs

Send us Fan Mail Want proof your sales training actually works? We dig into a no-fluff framework that moves beyond “feel-good” workshops and into measurable behavior change, pipeline impact, and real revenue. With sales coach Evan Polin and growth marketer Craig Andrews, we unpack how to align marketing and sales into a single system that compounds results instead of clashing at the handoff. We start by setting clear objectives: which problems are we solving, which skills must improve, and h...