What Guests Are Really Paying For

Send us Fan Mail We dedicate this conversation to Jen’s grandmother, Edna Booth, and the legacy she built by treating beauty as people work, not just hair work. We share how to create trust and long-term loyalty by seeing guests clearly, explaining the why behind recommendations, and teaching our teams to do the same. • Edna Booth’s late start and the moment someone saw her gift first • Recruiting as believing in who someone can become with the right environment • One questi...