How To Handle Objections Before They Ever Come

Objections aren't the problem. Desire is. And once you know how to create it, objections start solving themselves. In this episode, Macy breaks down why the salesperson who says "I don't have any questions" is the one who was never buying in the first place, and why the real skill isn't learning ten new comeback lines. It's learning how to make someone want something so much they talk themselves through every excuse on their own. She walks through the exact exercise she uses to build desire...