Dhawani Chugh – Taking Fashion Trends and Making Them Her Own

In this episode of Screw the Clout, host Steve Stanulis interviews fashion and lifestyle content creator Dhawani Chugh, who has accumulated nearly a million followers across social media platforms.

Dhawani discusses her background, detailing her transition at age 12–13 from India to Edmonton, Canada, and later to Toronto. She opens up about overcoming bullying, rejecting conventional beauty standards, and staying authentic. She shares the turning point in her career—a viral video featuring hijabi styling versions of her outfits—and talks through her pivot from comedy skits to fashion. The conversation also covers practical advice for aspiring creators, strategies for dealing with negative comments, brand pitching dynamics, and her thoughts on the future of AI in content creation.