29. 10 Million Wardrobes, Zero Lines of Code | Bianca Rangecroft, Whering

<p>This week&#39;s Muse is Bianca Rangecroft, founder and CEO of Whering, the Clueless-inspired wardrobe app now used by over 10 million people across the world to digitise, see and style what they already own. </p><p><br></p><p>Bianca spent years in finance working on consumer IPOs including Stitch Fix and Farfetch, where she saw firsthand how much the world buys and how little it actually wears.</p><p><br></p><p>In this episode, Bianca opens up about what it actually took to build Whering without writing a line of code, the freemium business model that has powered its growth, scaling from 20,000 downloads in month one to over 10 million users today, raising more than £10 million quietly, and her bigger thesis on treating your wardrobe like an asset class.</p><p><br></p><p>This conversation is for the founder who can&#39;t code but can see the product, the over-shopper trying to do better, and anyone curious how a 10-million-user app gets built without the usual fanfare.</p><p><br></p><p>LINKS</p><p><br></p><p>Follow Bianca: https://www.instagram.com/biancarangecroft/Explore Whering: https://whering.co.uk/Follow Seat of the Muse: https://www.instagram.com/seatofthemusepodcast/</p>