Selling on Giants: The eCommerce Marketplace Podcast

← Selling on Giants: The eCommerce Marketplace Podcast1 okt · 48 min

Why eCommerce Brands Stall Despite Higher Ad Spend | Krista Karpan

Why eCommerce Brands Stall Despite Higher Ad Spend | Krista Karpan1 okt48 min

Send us Fan Mail Spending more on Meta ads while revenue stays flat? Krista Karpan, Co-Founder & CEO of Milked Media, explains why eCommerce brands plateau and how to diagnose it using MER, year-over-year data, and creative testing. Mr. Will and Krista cover how Milked Media drives growth for fashion, jewelry, beauty, and home brands across paid social, email, Google, and creative, plus the early decisions that turned a small agency into an award-winning performance marketing business. ...