Inside Parent Sense: From a Baby App to a Global Parenting Support Platform S9 | Ep231

<p>In this special episode of the <strong>Sense by Meg Faure</strong>, Meg takes us behind the scenes of Parent Sense. Why she created it, the problem she set out to solve, and how the business has evolved from a direct-to-parent app into a B2B2C platform reaching parents through employers, healthcare providers, insurers and other trusted partners.</p><p><br /></p><p>Joined by Tové de Chazal Gant and Ashleigh Bouguenon, Meg explores the gaps in modern parenting support, the idea of “care deserts”, why digital care can help fill the spaces between healthcare appointments, and how Parent Sense measures whether it is genuinely making a difference in parents’ lives.</p><p>The team also discusses trust, engagement, preventative care, maternal mental health, employee wellness and the ambitious goal of reaching one million parents.</p><p><br /></p><p><strong>IN THIS EPISODE YOU’LL LEARN</strong></p><ul><li><p>Why Meg first created Parent Sense and the surprising conversation that prompted her to move from books into an app.</p></li></ul><ul><li><p>What “care deserts” are and why there are huge gaps between formal healthcare touchpoints.</p></li><li><p>How digital care can support parents between appointments and reach families who struggle to access traditional healthcare.</p></li><li><p>Why Parent Sense shifted from a direct-to-consumer model to a <strong>B2B2C model</strong> through trusted organisations.</p></li><li><p>How partnerships with medical insurers, employers, brands and other organisations can put parenting support directly into parents’ hands.</p></li><li><p>Why <strong>trust and safety</strong> are fundamental to Parent Sense.</p></li><li><p>Which metrics matter when measuring the impact of a parenting support platform.</p></li><li><p>How engagement data can become meaningful intelligence about parent behaviour, confidence and healthcare needs.</p></li><li><p>Why supporting parents is a long-term investment and why the benefits aren't always visible in a current financial year's budget.</p></li><li><p>What Parent Sense hopes to achieve next, including expanding employee wellness support and reaching underserved parents globally.</p></li><li><p>Meg's North Star goal of reaching <strong>one million parents</strong>.</p></li></ul><p><br /></p><p><strong>CHAPTERS</strong></p><p><strong>00:00 Welcome to a very different Sense by Meg episode</strong><br /></p><p><strong>00:36 Why Parent Sense needed to exist</strong><br /></p><p><strong>02:15 The problem