SEO Gets the Click. Trust Gets the Conversion - Irwin Hau

Irwin Hau shares that SEO gets the click, but trust gets the conversion.

Talking points include:

What do you mean by trust gets the conversion?

Why do most websites fail despite strong SEO?

What do you mean by the psychology behind trust and user behavior?

How is AI changing search but not human decision-making?

What are the subtle credibility mistakes hurting conversions?

What are some small website changes that can dramatically improve results?