Exploring the Future of Action Sports with Jay Burke | Silicon Slope Show

Welcome back to another exciting episode of the Silicon Slope Show! In this episode, we dive into the world of sports business with Jay Burke, the Director of Marketing at Woodward Park City. With nearly 30 years of experience in the Utah marketing landscape, Jay shares his journey from the advertising world to his passion for mountains, skiing, and action sports.

00:13 - Introduction and Guest Welcome

00:36 - Jay Burke's Background and Career Beginnings

01:08 - Transition to Ski Resort Marketing

01:54 - Current Role at Woodward Park City

02:25 - Marketing Strategies and Digital Shift

02:47 - Importance of Events and Owned Media

03:52 - Local Paid Media and Market Education

04:38 - Overview of Utah's Outdoor Activities

05:01 - Woodward's Global Presence and History

06:06 - Future Plans for Woodward Urban Centers

06:33 - Year-Round Activities at Woodward