The Enhanced Games: A Commercial Legacy

Nick Tiller examines the Enhanced Games as less a revolutionary new frontier in human performance than a commercial venture designed to funnel customers toward the Enhanced Group's testosterone, peptide, supplement, and telehealth businesses. He argues that the Games' failure to produce significant new records exposed the limits of drug-based optimization, while the event's financial filings reveal a strategy in which elite athletes and extraordinary performances function primarily as marketing for a much larger wellness enterprise.

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https://skepticalinquirer.org/exclusive/the-enhanced-games-a-commercial-legacy/

About the Author:

Dr. Nick Tiller is an exercise physiologist, researcher, and writer covering health, performance, and wellness misinformation. He's been a Skeptical Inquirer columnist since 2021 and is an elected fellow of the Committee for Skeptical Inquiry. His new book, The Health and Wellness Lie, is an unflinching exposé of the trillion-dollar wellness machine. Visit www.nbtiller.com for more.

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