Gulf Tourism Is Having a Lost Year

The Iran war has quietly devastated Gulf tourism with Dubai hotel rates down 50% and recovery not expected before late 2027, Meta launches an AI agent called Muse that can actually book travel, and Marriott's CEO says AI's biggest impact on hotels won't be chatbots — it'll be distribution.

On today's Skift Daily Briefing, Sarah Dandashy breaks down just how bad Gulf tourism's numbers have gotten and what it means for travelers eyeing a Dubai trip right now, what Skift's hands-on test of Meta's Muse agent reveals about how AI is starting to shop for travel on your behalf, and why Marriott is racing to feed AI systems as much content as possible before the distribution battle is decided.

This episode is brought to you by ZS

Articles Referenced:

Honorable Mention: @AskAConcierge on IGA Lost Year for Gulf TourismMeta Says Its Muse Agent Books Travel. Here's What That Actually Means.Marriott CEO Says AI Will Impact Hotel Distribution First

Connect with Skift

LinkedIn: https://www.linkedin.com/company/skift/

WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/

Facebook: https://facebook.com/skiftnews

Instagram: https://www.instagram.com/skiftnews/

Threads: https://www.threads.net/@skiftnews

Bluesky: https://bsky.app/profile/skiftnews.bsky.social