The heritage of Mexico's indigenous spirit with Javier Jimenez of Caballito Cerrero

"This industry is way more antique than everybody thinks. This is an indigenous beverage, an indigenous spirit. We are using the same techniques as the ancient ones because that's what we learned, and that's what the people who live here know. They don't know how to cut corners." – Javier Jimenez Javier Jimenez can trace his roots back 15 generations in the Tecuane Ravine, a culturally significant canyon in Jalisco that is home to a UNESCO World Heritage site. Before European contact, indig...