From Pirates to Paying fans

Sports piracy costs the industry billions each year, but history shows fans don’t pirate because they want to, they do it because they feel priced out or shut out. In this episode, we explore how a fan-first strategy can change the equation. We look at lessons from the music and film industries, where Spotify and Netflix turned piracy into subscriptions through fair access and flexible tiers. And we dive into how new technologies like spatial sports media can give leagues and broadcasters the...