Stop Waiting for the Right Revenue to Start Living with Dobbin Buck | Ep #922

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Have you been telling yourself that once the agency reaches the next level, you will finally take care of yourself? As an agency owner, you shouldn't be fitting life into your work schedule; instead you should fit work into your life.

Today's featured guest is not the type of founder who ground his way to success and then learned to slow down. He built the life first and designed the agency around it from early on.

He talks about how he built lead flow through SaaS partner ecosystems without ever asking for a referral, why he started charging $500 donations to his veterans nonprofit as the price of a meeting with him, and what it actually looks like to flip your calendar so life is the priority and work fills in the gaps.

Dobbin Buck is the CEO of GetUWired, a full-service digital marketing agency headquartered in Dahlonega, Georgia. He came up through the museum world and found his way into the agency space out of necessity after a move to North Georgia. Over two decades, he evolved from Joomla websites to marketing automation to AI, building an agency alongside a team that includes his wife as COO.

In this episode, we'll discuss:

Building strong relationships that don't start with "send me business"

Flipping the calendar

Putting yourself first is not a reward

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Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.

Building Business Development Through SaaS Ecosystems Without Ever Asking for a Lead Dobbin's growth strategy runs counter to how most agencies approach partner programs. The default is to join a partner ecosystem, badge up as a certified provider, and wait for the platform to send over referrals. Dobbin's version starts from the opposite end: show up, bring value, make friends, and trust that reciprocity will follow.