Margin Expansion Through Technology: Rethinking the Homebuyer Journey with Foundation

<p>Where can homebuilders find the next opportunity for margin expansion? In this episode of The Market Pulse, Aaron Fichera sits down with Derek Schairer, Co-Founder of Foundation, to explore how technology can create greater efficiency and stronger margins across the entire homebuyer journey. </p><p>From marketing and buyer research to onsite sales, contract and construction, and post-sale warranty, Derek and Aaron discuss where disconnected systems and manual processes create hidden costs. They also dive into how builders can use technology, automation and AI to reduce friction, improve conversion and better serve homeowners. </p><p>The conversation looks beyond simply adding more technology to the builder tech stack and asks a more important question: How can technology help builders operate more efficiently, create a better customer experience and ultimately expand margin?</p>