Ep208 - The Future of Camping: Inside Zempire

Fresh from filming some new gear in the wild, Ben and Lauren sit down with Zempire's brand engagement guru James - a Toronto-born, bad-weather-loving New Zealander - to unpack the why behind the brand's kit. This isn't a spec-sheet sales pitch; it's a candid chat about building to a priority, not a price point. From the pioneering air-textured yarn behind the Shape Shifter to the pop-up ease of the Aerospeed, the return-rate maths on air poles versus hard poles, and a sneak peek at a brand-ne...