LinkedIn’s Latest Updates: What B2B Marketers Need to Know

Which LinkedIn updates deserve your attention, and which can wait? Michelle J Raymond breaks down Company Page verification, collaborative posts, feed testing and newsletter changes, sharing what she’s tried and what matters for B2B marketers.

Hear why she’s sticking with LinkedIn newsletters despite missing open-rate data, and what the latest updates suggest about LinkedIn’s direction.

Key moments in this episode:

00:00 LinkedIn’s Latest Updates for B2B Marketers

01:05 LinkedIn Company Page Verification and Fake Employees

03:10 LinkedIn Page Invites: Identifying Active Connections

04:00 LinkedIn Collaborative Posts: Are They Worth Using?

05:25 LinkedIn Feed Testing: Network vs For You

08:35 LinkedIn Newsletter Analytics and Missing Open Rates

10:05 New Ways to Discover LinkedIn Newsletters

11:30 LinkedIn Newsletters and AI Search Visibility

12:20 LinkedIn’s Direction: Trust, Verification and B2B Creators