LinkedIn, YouTube & AI Search: How B2B Brands Build Pipeline 2026

How can LinkedIn, YouTube and AI search work together to build a B2B pipeline? Michelle J Raymond joins Sam Dunning, founder of Breaking B2B, to explore his “deadly trio” for building awareness, capturing demand and earning buyer trust.

Discover how to turn sales conversations into buyer-focused content, where LinkedIn organic and paid fit into the system, and what B2B marketing teams should prioritise over the next 90 days.

Key timestamps:

00:00 Rethinking LinkedIn’s role in B2B marketing

01:56 The deadly trio: LinkedIn, YouTube and AI search

10:21 Finding buyer questions and high-intent keywords

18:29 Prioritising content for SEO and AI search

24:00 Adding LinkedIn ads to your organic strategy

27:02 Creating content that helps B2B buyers choose

29:31 Getting started: priorities for the next 90 days

33:14 LinkedIn newsletters and search visibility

ABOUT MICHELLE J RAYMOND