Meta Wants to Run More of Your Marketing — But Should They?

​Want to know which parts of your Facebook and Instagram ad campaigns Meta AI can handle better than you can? Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? To discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm, I interview Tara Zirker.