#162: FOUNDER: The New Economics of Music Fandom: Jacquelle Amankonah Horton

<p>What happens when superfans stop being treated as the end of the music experience and become part of building it?</p><p></p><p>Jacquelle Amankonah Horton, founder of Fave, returns to Sound Connections to explore how fandom has evolved since our first conversation. Drawing on her background at YouTube and Google and years spent building tools around creators and fans, Jacquelle explains why the next opportunity in music may sit beyond traditional artist-to-fan relationships.</p><p></p><p>We explore how fan-to-fan communities create their own products, events, experiences, and economies, why conventional merchandise can miss what fans actually want, and how artist teams can identify and support the people already shaping their communities.</p><p></p><p>Jacquelle also shares how Fave is evolving from a place for superfans to connect into infrastructure that helps fans bring ideas to life, while giving artists new insights and potential revenue opportunities without requiring them to constantly create more content.</p><p></p><p>It’s a closer look at fandom as culture, community, and an emerging layer of the creator economy.</p><p></p><p>Listen in and join the conversation.</p><p>[Link in bio]</p><p></p><p>Produced by Amplitude Ventures AS.</p><p>#SoundConnections #Fave #Superfans #MusicIndustry #MusicTech #FanEngagement #CreatorEconomy #MusicBusiness</p>