How Deel Scaled From $100M to $1B+ ARR in 3 Years

<p>Deel went from $1M to $100M in ARR in under 20 months, then from $100M to $1B in just 3 years.</p><p>Today, the company has surpassed $1.5B in revenue and is valued at $17.3B.</p><p>I sat down with Shuo Wang, Co-Founder &amp; CRO of Deel, to break down the sales and operating machine behind one of the fastest-growing companies in tech.</p><p>Shuo co-founded Deel alongside Alex Bouaziz, Co-Founder &amp; CEO, in 2019. They built Deel as a global company from day one. Today, the company helps businesses hire, manage and pay teams around the world.</p><p>We get into:</p><p>› How Deel scaled from $100M to $1B in three years</p><p>› Why Shuo thinks founders simply aren&#39;t selling enough</p><p>› Building and incentivizing a remote sales organization across 120 countries</p><p>› How an MIT-trained robotics engineer became CRO and applies systems thinking to sales</p><p>› Shuo and Alex&#39;s founder dynamic, going global from day one and what she&#39;s learned from James Dyson and Jeff Bezos</p><p>Recorded at the Strike x Sourcery Summit in the South of France</p><p><br></p><p><strong>Shuo Wang: </strong><a href="https://x.com/shuooo" target="_blank" rel="ugc noopener noreferrer">https://x.com/shuooo</a></p><p><strong>Molly O’Shea:</strong> <a href="https://x.com/MollySOShea" target="_blank" rel="ugc noopener noreferrer">https://x.com/MollySOShea</a> </p><p><strong>Sourcery:</strong> ⁠<a href="https://x.com/sourceryy" target="_blank" rel="ugc noopener noreferrer">https://x.com/sourceryy</a> <br></p><p><br></p><p>𝐄𝐏𝐈𝐒𝐎𝐃𝐄 𝐋𝐈𝐍𝐊</p><p>YouTube: <a href="https://youtu.be/9_hERpzF_E0" target="_blank" rel="ugc noopener noreferrer">⁠https://youtu.be/9_hERpzF_E0</a><br></p><p><br></p><p>𝐒𝐏𝐎𝐍𝐒𝐎𝐑𝐒</p><p>• <a href="https://brex.com/sourcery" target="_blank" rel="ugc noopener noreferrer"><strong>Brex</strong></a>—The modern finance platform, combining the world’s smartest corporate card with integrated expense management, banking, bill pay, &amp; travel. <a href="https://brex.com/sourcery" target="_blank" rel="ugc noopener noreferrer">https://brex.com/sourcery</a> </p><p>• <a href="https://zonefrontier.com/" target="_blank" rel="ugc noopener noreferrer"><strong>Zone</strong></a>—develops next-generation data center campuses, partnering with AI companies, site developers and technology leaders to bring compute online faster and at scale. Visit: <a href="https://zonefrontier.com/" target="_blank" rel="ugc noopener noreferrer">https://zonefrontier.com</a>